Sin Mui Heng had its humble beginnings as a family business in 1961. Through hard work, dedication to quality and keen foresight by the founder, the company grew from strength to strength. IN THE NEWS    SFMA Food News 40th Edition    The Business Times    Lifestyle Magazine    IE Singapore - A Knack For Tasty Food    IE Singapore - Tasty Singapore Ambassador  Download our corporate video of our company�s history Upcoming Events FHA 2010 20-23 April 2010 Singapore Expo Asia's Largest Food & Hospitality Trade Event. GULFOOD 2010 21-24 February 2010 Dubai International Convention and Exhibition Centre Gulfood is the region's largest and most important event of the year.